Atlanta Athletic Club

Branding is everything but, from time to time during the history of the Atlanta Athletic Club--host of this years PGA Championship--the suggestion has come up that the club might want to consider changing its name. "It's an unusual 'middle name' and does get some people confused with the fitness club down the street. 

http://www.clubandresortbusiness.com/2011/09/27/ageless-and-agile/