PALM BEACH
GARDENS, Fla. – In an unprecedented agreement, The PGA of America and NBC Sports
Group today unveiled a historic partnership to further raise the profile of the
Ryder Cup, the Senior PGA Championship presented by KitchenAid, and PGA
Professionals across the networks of NBC and Golf Channel beginning in 2015. The
partnership, which extends through 2030, and includes eight additional Ryder
Cups on NBC, was announced today by PGA of America President Ted Bishop and CEO
Pete Bevacqua, and NBC Sports Group Chairman Mark Lazarus. The agreement also
includes all-language and simultaneous streaming rights for NBC’s Ryder Cup
coverage.
The Ryder Cup, one
of the most prestigious events in all of sports, has been televised by NBC since
1991. In 2012, the Ryder Cup was
televised to nearly one-half billion households globally.
This agreement
features a wave of new programming and special coverage of the Ryder Cup
including: regular Ryder Cup preview shows, vignettes, features, reports and
points updates on NBC and Golf Channel; a Ryder Cup Documentary Series on both
networks; live coverage of practice rounds (for the first time ever) and the
Ryder Cup Captain Selection Show on Golf Channel; and new Ryder Cup highlight
programming on Telemundo and Mun2 to expand Hispanic viewership
opportunities.
With this
agreement, the Senior PGA Championship presented by KitchenAid will also
continue to air live on
Golf Channel
(weekday coverage) and NBC (weekend coverage) through 2030. Additionally, Golf
Channel will continue live coverage of all four rounds of the PGA Professional
National Championship.
The relationship
between The PGA of America and NBC Sports Group expands a powerful partnership
that is designed to grow the game of golf and celebrate the PGA Professional
by:
•
Expanding the
relationship of the Ryder Cup beyond the week of the biennial
event
•
Growing
participation in the game of golf, especially with new golfers (both adult and
youth)
•
Elevating the
stature of PGA Professionals in their leadership role of growing the game
This agreement
will showcase the important role that PGA Professionals serve in instruction,
equipment selection and Rules knowledge, all of which will benefit golf fans and
golfers. New instructional programming and original series will be developed in
conjunction with the PGA of America featuring PGA Professionals. Host PGA
Professionals also will be featured during Golf Channel’s weekly coverage of PGA
Tour, Champions Tour and LPGA Tour events.
“In many ways,
this is a transformational deal for The PGA of America,” said Bevacqua. “We are
not only excited about the continued excellent coverage and treatment of the
Ryder Cup, Senior PGA Championship presented by KitchenAid and other PGA of
America events by the NBC Sports Group, but we are eager to work with the
networks of NBC, including Golf Channel, on celebrating the unique role of the
PGA Professional in the game. Golf Channel is the daily voice of golf in this
country. There are wonderful synergies that will be explored between that voice
and The PGA of America, as we work together to honor PGA Professionals, draw
upon their expertise and expand their relevance among those who already play the
game and those who aspire to play.”
Programming will
also be designed to promote growth-of-the-game initiatives, such as Get Golf
Ready, where a PGA Professional will appear on a regular basis on Golf Channel
and NBC’s regional sports networks, offering advice on how beginning golfers can
experience the game in a variety of ways.
“We’re excited to
continue our longstanding relationship with The PGA of America and renew the
Ryder Cup, one of the most prestigious properties in sports, through 2030,” said
Lazarus. “This multi-platform agreement allows our broadcast, cable, digital and
regional platforms to work with The PGA on their prestigious events and
important initiatives.”
The PGA of America
has partnered with Golf Channel since the network’s founding in 1995, to promote
the expertise of PGA Professionals, including shows featuring top PGA
instructors, such as Michael Breed and Martin Hall. This expanded agreement
provides an avenue for Golf Channel to extend its reach through innovative new
programming and events.
The partnership
also will include a series of historical highlights of The PGA of America, which
will be produced
in conjunction
with The PGA’s Centennial Celebration in 2016.
The PGA of America
was advised by Evolution Media Capital, a leading sports and media investment
bank.